The Pink Chapter is a charitable initiative to give women dealing with breast cancer a beautiful experience through a personal style and beauty makeover.

The Pink Chapter
The Pink Chapter
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Nominee Information

After dealing with her increased risk for breast cancer, Wardrobe Consultant Tina Adams, and her friend, hair and makeup artist Deidre DeFelice, pooled their talents to create a life-changing experience for women facing the challenges of breast cancer.

The Pink Chapter comes alongside women battling what can be the hardest chapter of their lives. There’s no question that feeling good about yourself can make a big difference in attitude and confidence while being treated. A style and beauty makeover can restore some of what treatment steals during a time when it can be difficult to wash your own hair (or you lose it altogether) and dress yourself. Tina and Deidre will help you feel pretty again.

As word of this initiative spread, many others have joined the cause to help serve these women. You can help us by nominating a friend, sister or mother dealing with breast cancer (either currently in treatment or just having wrapped up treatment). Each month, we will select someone to receive our style and beauty makeover, along with other special treats from our compassionate partners. You can read more about our partners below.

Tina Adams

Speaking of sharing stories…

In October 2011, at the age of 40, I had my first mammogram, which came back abnormal. In today’s environment of defensive medicine, this is not always a signal for worry, but to be on the safe side they performed an ultrasound. It was not good. The radiologist called me back into her office to review the films and show me the areas she found troubling. Many of you reading this have been there.

By the end of the week I was in a breast surgeon’s office discussing my options. I would need an MRI and multiple biopsies. I buckled down for the ride.

That very same week, my sister in San Francisco had her yearly mammogram and was diagnosed with breast cancer. She was 47. Our father had been diagnosed in his mid 50’s, so now I had two first-degree relatives, and my lifetime chance of having breast cancer just jumped from about 50% to 87% in one week. And I had suspicious spots. Plural. To quote my oncologist, I was a ticking time bomb.

My life became a series of visits to doctors’ offices, genetic testing and rounds of expensive tests including MRI’s, biopsies, ultrasounds, etc. One biopsy required me to hold myself in an upside-down Twister pose for 45 minutes while nine samples were drawn. Not fun. But the tests always came back normal.

Fast forward three years, and I was once again sitting in the radiologist’s office looking at new spots on my films. That was the day I knew I was going to seek preventive treatment and that surgery would be the path I would choose. I had watched the devastating effects on my sister as she went through chemotherapy and radiation, and I knew I didn’t want to go through that. So I chose to have a bilateral prophylactic mastectomy in December 2013. Four surgeries later and cancer-free, I am one of the lucky ones. And ready to walk alongside other women on the same road.

Here is what our courageous recipients will receive:

Krissy Leigh Creative

Will provide a personal photo session after your makeover.

Kendra Scott

Will treat each Pink Lady to a private shopping party at the COLOR BAR™ by Kendra Scott to celebrate her beauty and courage. This unique jewelry experience includes a piece of her choice valued up to $100 and a 15% off shopping discount for her and her friends to enjoy.

Shakti Power Yoga

Providing a heated power yoga class to each pink lady.

Tina Adams

Will provide a personal style session to help you find clothes that are fashionable and easy to wear.

Susan Davis

Personal Shopper at Nordstrom will provide a $100 voucher towards comfortable clothing and assist you with Nordstrom’s Breast Prothesis Program, including fitting you for bras/camisoles following a mastectomy, lumpectomy or other reconstructive breast surgery.*

Doorstep Delivery

Will provide 2 nights of restaurant delivery plus a $25 discount each night from any restaurant that DD delivers.

Deidre DeFelice

Will provide one blowout (or wig/scarf styling) and one makeup application, compliments of The Blowout Co.

REN Dermatology

Will provide a luxurious facial in their offices. The treatment includes aromatherapy and a relaxing detoxifying massage for the face, neck, décolleté, hands and arms.

Roux Maison

Donating a luxurious package of laundry detergents. These cleaning products are non-hazardous, all-natural and never contain harmful ingredients.

*Nordstrom provides an insurance reimbursement program. Please contact your insurance provider for coverage and filing information. In-store fit services are only available to customers purchasing prosthesis merchandise in store and with the required support of a Certified Prosthesis Fitter.